About Us


summafieldayzeEyeball Media has published street press in Queensland and Australia since 1993. Of course, increasingly in 2015 we engage with our audiences in the digital realm.

IN THE BEGINNING

Our story started with Scene Magazine, a pace-setting and now iconic Queensland street press every week since 1993.

In July 2013, we rebranded as scenestr (in line with our national website) and changed frequency to monthly, reflecting a move away from entertainment news (where print can't compete) and an engagement with music, pop culture and lifestyle.

We have been privileged to chosen as media partner for literally hundreds of festivals, club and cultural events.

INDUSTRY FIRSTS

We boast a ton of firsts and innovations in our industry, including but certainly not limited to:
  • the first street press in the country to change from tabloid newsprint to A4 gloss throughout
  • the first street press to publish digital flipbooks
  • the only street press to publish commemorative edition split-run covers
  • the only street press to have printed 5 colour covers for special editions
  • tipped-on cds to our cover
  • designing and producing custom magazines for clients

NATIONAL

Nationally, we published Junior, Australia's highest circulating street mag, last CAB audited at 81,450 copies. In the early 2000s we published Scene Magazine in Victoria — then, there were more Scene Magazines on the streets of Australia than any other street title.

In the late 2000s we published Pocket, a handy (as the name suggests) gloss, A5 guide to venues in S.E. Qld.

NOT ONLY, BUT ALSO

Between 1996 and 2003, we operated Café Scene, a 24-hour/ 7-day operation on the corner of Ann and Brunswick Streets, in the heart of eclectic Fortitude Valley, where Universal Store now stands. Café Scene was part of the internet café revolution, and served as a ticket outlet for gigs and raves long before ticketing was commercialised and digitised. Six huge street display windows showcased recent releases in music and film — and we also served a mean nachos.

Other highlights have included securing national treasure and music guru Ian 'Molly' Meldrum to write exclusively for Junior, and none of our clients can forget our 3-year corporate suite at Suncorp Stadium for the Brisbane Roar!

Today, we have a digital focus evidenced with the addition of a network of websites offering granular audiences in the 16-35 yr demographic.

A separate arm of the business builds websites such as scenestr and this one.
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